Wednesday, January 1, 2014

Measuring attitude

WEEK10-DAY2


1. SOUNDTRACK OF THE DAY


Happy New Year!- Abba

2. PLACES TO KNOW



Milan

3. PEOPLE TO DISCOVER

Ettore Sottsass and his ceramics

4. QUESTION OF THE DAY





5. INSPIRATION

Design always starts from observation. 
When we look at the world, we are already designing. Our mind has to select where to focus, what to cut out and so on. We observe, we focus...The next step is to compare. We understand things because of differences. In order to go through this process, this is now
the moment to take measures. I measure, hence I am. As Leonardo da Vinci famously drew... (From the Letter Course)

Thomas Alva Edison - “Genius is one percent inspiration, ninety-nine percent perspiration”. 

“Come, gentlemen, I hope we shall drink down all 
unkindness.” Shakespeare

Sottsass said: “When I was 
young, all we ever heard about was functionalism,
functionalism, functionalism. It’s not enough. Design should also be sensual and exciting.”

Carlton bookcase... Kitsch, 
appealing to the masses and fun, it embodies colour and energy, revolting against conventional good taste!

The Great Ecstasy of the Woodcarver Steiner, an amazing movie 
by Werner Herzog. 

6.Homework

Choose a vase that you like, and start looking at it with a “measuring” attitude. Remember: the first step to understanding something is to observe and then to measure it. Take out your ruler, measuring tape, or any other measuring tool, and creatively write down or illustrate the dimensions of your vase. Then, share a picture of your measurement system (not the vase) with us! You have to measure quick things around you, you have to figure out possible proportion: height, width, depth. Relations between them, relation between them and our body (if we are talking about a vase, to relate the vase itself and our hand is generally a good thing).



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